Election Day 2020 is quickly approaching in the United States, and influential brands are speaking up to lead important conversations that encourage consumers to become informed voters -- the latest brand getting involved politically is KITH, who will be transforming all flagship stores into voter registration hubs.
At these hubs, individuals will be eligible to vote, with KITH's registered staff serving as aids to make the process as seamless as possible. With brick-and-mortar stores across Los Angeles, Miami, and New York, these hubs are likely to attract and inspire consumers to vote on November 3rd. According to the brand, "Voting is the most powerful act we can do collectively to implement change and overturn the injustices experienced too often in this country."
Clothing Store Voter Registration
KITH's is Transforming Flagship Stores into Registration Hubs
Trend Themes
1. Brands Promoting Civic Engagement - Brands are taking an active role in encouraging voter registration and civic engagement.
2. Transforming Flagship Stores Into Hubs - Retailers are repurposing their stores as voter registration centers to engage with customers and promote voter participation.
3. Seamless Voting Experience - Retailers are providing assistance and resources to ensure a smooth voting process for individuals at their registration hubs.
Industry Implications
1. Retail - Retailers are leading the charge by transforming their stores and engaging with customers in order to promote voter registration.
2. Branding and Marketing - Brands are finding innovative ways to utilize their influence in inspiring customer participation in political engagement.
3. Civic Technology - The integration of technology and voter registration processes by retailers is creating a new avenue for civic participation.