Garden Fresh Gourmet recently debuted a new lineup of refrigerated soups that help consumers add more vegetables to their diet. With a growing number of consumers looking for familiar products with higher nutritional content, these veggie-heavy soups are a healthy and convenient option.
The Garden Fresh Gourmet lineup consists of four small-batch, refrigerated soups that are available in the deli section of select grocery stores. Each soups contains a simple list of familiar ingredients such as kale, broccoli and tomatoes, as well as nutrient-rich additions such as whole grains and beans. Unlike other prepared soups, the new lineup is free from artificial flavors, sweeteners and other unhealthy ingredients such as MSG and bleached flour. The idea is to meet the growing demand for prepare products that boast a high-nutritional content without sacrificing flavor.
Vegetable-Based Refrigerated Soups
The New Garden Fresh Gourmet Soups are Chocked Full of Veggies
Trend Themes
1. Vegetable-based Prepared Foods - Companies can capitalize on the trend of consumers looking for convenient but healthy prepared foods that are high in nutritional value.
2. Clean Ingredient Labels - The demand for clean ingredient labels with recognizable, whole food ingredients presents an opportunity for manufacturers to innovate their products and meet consumer needs.
3. Refrigerated Convenient Foods - Creating innovative, refrigerated soups and other convenient foods that offer nutritional value, taste and easy preparation options can capitalize on consumer demand for more healthy options.
Industry Implications
1. Food Manufacturing Industry - Food manufacturing companies can invest in innovation to create more healthy and convenient products that meet the growing demand for nutritional value.
2. Grocery and Deli Industries - Grocery stores and deli departments can offer and promote more refrigerated prepared foods with clean ingredient lists to cater to consumers looking for a quick but healthy option.
3. Health and Wellness Industry - Innovation in the health and wellness industry can capitalize on the trend of consumers looking for healthy and convenient prepared foods by promoting and partnering with manufacturers of nutritional products.