The New Jersey-based Cape May Brewing Company has proceeded with the launch of its brand new 'Hard Iced Tea,' a summertime brew that is designed to offer the tantalizing taste of ice tea along with a pleasing buzz that makes it ideal for a variety of social situations and settings.
The simply-named 'Hard Iced Tea' aims to capture the timeless flavors of freshly brewed ice tea, resulting in a beverage that is sweet without being overpowering, and offers the classical aroma of black tea along with the pleasing taste of citrus. Coming in at 4.5 percent ABV, this 'Hard Iced Tea' is neither extremely high nor annoyingly low in its alcohol content, making it well-positioned to function as a sessionable beverage.
Cape May's 'Hard Iced Tea' is available for purchase in the brewery's tasting room as well as at retail locations around New Jersey, Pennsylvania and Delaware.
Refreshing Hard Iced Teas
This Beverage Combines Citrus Notes With Aromatic Black Tea
Trend Themes
1. Refreshing Hard Iced Teas - The trend of alcoholic beverages with the taste of classic summer drinks creates an opportunity for companies to innovate unique and refreshing flavors of hard iced tea.
2. Sessionable Alcoholic Beverages - The trend of sessionable alcoholic beverages creates an opportunity for companies to produce and market a beverage for a variety of social situations, like Cape May Brewing Company's hard iced tea.
3. Blending Classic Flavors - The trend of blending classic flavors, like black tea and citrus, creates an opportunity for companies to innovate new beverages that combine old favorites to create unique, satisfying tastes, like Cape May's Hard Iced Tea.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry should consider producing flavors of popular summertime drinks, like iced tea, and creating refreshing beverages for consumers wanting to try something new.
2. Brewery - Breweries could expand their product offerings by producing hard iced tea, taking advantage of the trend for sessionable alcoholic beverages and the blending of unique flavors.
3. Retail - The retail industry could increase sales by offering unique and refreshing flavors of alcoholic and non-alcoholic beverages, like Cape May's Hard Iced Tea.