Reframd, a Berlin-based startup launched by design engineer Ackeem Ngwenya, is aiming to serve a neglected segment of consumers. Described as "eyewear for Afropolitans," these glasses were designed to "fit Black People's nose profiles." The brand currently offers 'standard' frames in three widths that accounts for people with lower and wider nose bridges.
Reframd hopes to create custom-built frames in the future as the brand "recognizes the individuality within Black faces." Consumers would be able to photograph their face through their phone camera for personalized frames. "Essentially, it's a pair of glasses that adapt in response to different inputs such as head width, bridge height, pantoscopic tilt, temple length, and more. These parameters drive frame creation for a particular person and that frame is then sent to our production partner and made for the customer."
Underserved Eyewear Designs
Reframd Offers Glasses Designed to Fit Fames That Have Been Excluded
Trend Themes
1. Underserved Eyewear Designs - Reframd offers glasses designed to fit Black People's nose profiles, serving a neglected segment of consumers.
2. Custom-built Frames - Reframd plans to create custom-built frames through photographing a person's face for personalized fit.
3. Technology-driven Eyewear Innovation - Reframd utilizes phone camera inputs to drive frame creation for a particular person, offering a unique eyewear experience.
Industry Implications
1. Eyewear Industry - Reframd disrupts the traditional eyewear industry by offering glasses designed for people with lower and wider nose bridges.
2. Augmented Reality Technology - Reframd's utilization of phone camera inputs for personalized frame creation is an opportunity for augmented reality technology integration.
3. Fashion Industry - Reframd offers trendy eyewear designs for an underserved segment of consumers, presenting an opportunity for disruption within the fashion industry.