Swivvle is a newly launched Swiss brand that is on a mission to keep every vulnerable road users safe by making them more visible in traffic. The brand is doing this by applying its signature reflective technology in new innovative ways and by embedding the technology into the actual product instead of adding a coating or the typical grey reflective stickers.
After almost two years of intensive development, Swivvle is launching its first product: the 'Sirius' bicycle helmet, which has been certified for e-biking (Pedelec NTA8776 standard). In addition, the helmet comes equipped with Mips, which delivers 360° reflection at night without compromising on looks and color in daylight.
The helmet will be available in spring 2023 but can now be pre-ordered through Indiegogo.
360° Reflective Pedelec Helmet
Swivvle Launches Its High-Visibility 'Sirius' Bicycle Helmet
Trend Themes
1. High-visibility Bicycle Gear - Opportunity for companies to develop new innovative products that apply reflective technology to increase visibility and safety for bikers.
2. Embedded Reflective Technology - Disruptive innovation opportunity to embed reflective technology into products, such as helmets or clothing, rather than simply adding a coating or stickers.
3. Certified Pedelec Helmets - Potential for companies to develop Pedelec NTA8776 certified helmets, to meet the demand for safer e-biking gear.
Industry Implications
1. Bicycle Gear Manufacturing - Companies in this industry can innovate by developing reflective and certified gear for bikers.
2. Sporting Goods Retailing - Disruptive retail opportunity to market high visibility gear, such as the Swivvle 'Sirius' helmet, to safety-conscious customers.
3. Technology Integration - Potential for tech industry to support the integration of new reflective technology into various products beyond bicycle gear.