Sustainable personal care brand Wild is expanding its portfolio of deodorants, soaps and body washes to include Tesco-exclusive refillable natural haircare. There's the Strengthen & Repair range to improve hair health and Rich & Nourishing formulas for smooth and silky hair, and these easily replenished products are exclusive to Tesco and will not be sold on Wild's website.
This exclusive haircare range makes the most of benefit-packed ingredients such as oils probiotics, plant proteins and botanical extracts. When it's time to restock one of the brand's shampoos or conditioners, the brand supports customers with world-first compostable refills that break down naturally without leaving harmful traces like micro plastics.
Also through Tesco, Wild is introducing new body wash scents and fan favorites like Cherry Blossom.
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Trend Themes
1. Refillable Natural Haircare - Innovative refillable haircare products leveraging benefit-packed ingredients for eco-friendly solutions.
2. Sustainable Personal Care Expansion - Expanding portfolio to include refillable haircare and exclusive partnerships for a wider eco-friendly reach.
3. Compostable Refill Technology - Introducing world-first compostable refills for personal care products to reduce environmental impact and eliminate plastic waste.
Industry Implications
1. Beauty & Personal Care - Opportunities for brands to introduce refillable, eco-friendly haircare products with exclusive partnerships and innovative ingredients.
2. Retail & Consumer Goods - Potential for retailers to collaborate with sustainable brands for exclusive product lines, fostering eco-conscious consumer choices.
3. Packaging & Sustainability Solutions - Innovations in compostable refill technology offer opportunities for sustainable packaging solutions in various industries beyond personal care.