Refillable bottled water brand PATH and tree-planting apparel brand tentree joined forces to co-create a limited-edition bottled water solution that helps to make the task of staying hydrated in the summer more sustainable. PATH & tentree's co-designed bottle not only helps to reduce the world's dependence on plastic but also helps to make the planet a little greener since 10 trees will be planted for every refillable bottled water purchased. Thanks to this partnership, there's a minimum commitment to get 100,000 trees planted.
The bottle itself includes a scannable code so that people can immediately get a sense of the positive impact they're creating. The interactive product packaging also helps to share more information on the tree-planting initiative for a more sustainable world.
Co-Designed Refillable Bottles
PATH & tentree Created Waste-Reducing Refillable Bottled Water
Trend Themes
1. Refillable Bottled Water - The demand for eco-friendly refillable bottled water solutions is growing rapidly, creating a disruptive innovation opportunity for sustainable packaging companies.
2. Interactive Product Packaging - Interactive product packaging with scannable codes and sustainability messaging is becoming increasingly popular, presenting a disruptive innovation opportunity for innovative marketing and packaging companies.
3. Green Partnerships - Collaborations between eco-friendly brands can help drive sustainability initiatives and create disruptive innovation opportunities for businesses looking to expand their sustainability efforts.
Industry Implications
1. Sustainable Packaging - Sustainable packaging companies can capitalize on the growing demand for eco-friendly refillable bottled water solutions and create disruptive innovation opportunities for themselves.
2. Marketing and Advertising - Innovative marketing and advertising companies can take advantage of the adoption of interactive product packaging with scannable codes and sustainability messaging to create disruptive innovation opportunities for themselves.
3. Eco-friendly Fashion - Innovative eco-friendly fashion brands can partner with environmentally conscious companies to drive sustainability initiatives and create disruptive innovation opportunities for themselves and others.