PUMA is scaling up its textile recycling initiatives with RE:FIBRE technology set to replace all recycled polyester in PUMA football Club and Federation replica jerseys from 2024 onwards.
This innovation got its footing in 2022, when PUMA began producing recycled training jerseys for its sponsored football clubs. In 2023, RE:FIBRE technology was used to create Switzerland and Morocco replica kits for the Women’s World Cup as well as Girona’s 2023/24 season Third kit, and as of 2024, the official PUMA football replica jerseys—including those for the Euro and Copa América tournaments—will make the most of RE:FIBRE recycled materials.
Ultimately, the RE:FIBRE program challenges textile waste in the industry and reduces the reliance on clear plastic bottles for creating recycled polyester apparel by recycling existing football kits to create new ones.
Recycled Football Kits
RE:FIBRE Tech is the Future of PUMA Football Jerseys
Trend Themes
1. Textile Recycling - PUMA is scaling up its textile recycling initiatives with RE:FIBRE technology replacing all recycled polyester in jerseys.
2. Sustainable Sportswear - RE:FIBRE technology is used to create replica kits for major football tournaments and seasons, reducing reliance on clear plastic bottles for recycled apparel.
3. Circular Economy - The RE:FIBRE program challenges textile waste in the industry by recycling existing football kits to create new ones.
Industry Implications
1. Sportswear Manufacturing - RE:FIBRE technology disrupts the sportswear manufacturing industry by replacing all recycled polyester in PUMA jerseys.
2. Sustainable Fashion - The use of RE:FIBRE technology in replica kits disrupts the sustainable fashion industry, reducing reliance on clear plastic bottles for recycled apparel.
3. Waste Management - The RE:FIBRE program disrupts the waste management industry by challenging textile waste and repurposing existing football kits.