If you were at the annual Sweets and Snacks Expo in Chicago earlier this week, you may have noticed the new Reese’s Take 5 bar. Though details about the new Reese’s Take 5 bar are sparse, it appears the candy bar will hit store shelves this July.
Several years ago, Hershey's rebranded the Take 5 bar in an effort to appeal to millennials. Now the brand seems to be targeting Reese’s fans with its latest version of the candy bar.
Just as the name suggests, the new Reese’s Take 5 bar consists of five layers, which include chocolate, peanut butter, caramel, peanuts, and pretzels. The result is a sweet and salty combo that is sure to satisfy any snack craving.
Layered Peanut Butter Bars
The New Reese’s Take 5 Bar Has Layers of Peanut Butter and Pretzels
Trend Themes
1. Layered Candy Bars - The trend of creating candy bars with multiple layers offers opportunities for unique flavor combinations and textural experiences.
2. Sweet and Salty Combination - The growing popularity of sweet and salty flavor profiles opens up possibilities for innovative snacks that cater to diverse taste preferences.
3. Rebranding for Targeted Audience - The strategy of rebranding established products to appeal to specific demographics can help companies tap into new consumer markets and increase product appeal.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend of layered candy bars to create unique and indulgent products that attract consumers looking for innovative sweet treats.
2. Snack Food - The snack food industry can explore the sweet and salty combination trend to develop snacks that provide a satisfying balance of flavors, appealing to a wide consumer base.
3. Marketing and Branding - The marketing and branding industry can assist companies in repositioning their products to target specific audience segments, helping them differentiate and capture new market share.