Reed’s, Inc., a leading all-natural ginger beer brand, has announced the launch of a new line of alcoholic beverages called 'Reed's Hard Ginger Ale.'
The new line takes Reed's signature 'REAL Ginger Ale' range and adds alcohol into its award-winning formula. As a result, each can of Reed's Hard Ginger Ale contains a 5% ABV while arriving at just 100 calories. The new range will include four main flavors: Cherry Lime, Pineapple Coconut, Watermelon Strawberry, and Mango.
"Our research indicates that sixty-five percent of consumers use ginger ale as a cocktail mixer, and 80% of those people are interested in a convenient RTD option. Formulating our, Hard Ginger Ale was a natural next step to elevate our current ginger beverage lineup," said Norman Snyder, CEO of Reed’s Inc.
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Trend Themes
1. Alcoholic Ginger Beverages - Reed's new line of hard ginger ale represents a growing trend towards alcoholic versions of traditionally non-alcoholic beverages.
2. Ready-to-drink Cocktail Mixers - The popularity of ginger ale as a cocktail mixer represents an opportunity for the development of ready-to-drink options to meet consumer demand.
3. Low-calorie Alcoholic Beverages - Reed's Hard Ginger Ale, with just 100 calories per can, is part of a larger trend towards low-calorie alcoholic drinks.
Industry Implications
1. Beverage Industry - The launch of Reed's Hard Ginger Ale represents an opportunity for beverage manufacturers to capitalize on the growing demand for unique and convenient alcoholic beverage options.
2. Alcohol Industry - Reed's entry into the alcohol industry with its hard ginger ale line represents an innovative new product offering within this industry.
3. Health & Wellness Industry - Low-calorie alcoholic beverages like Reed's Hard Ginger Ale could disrupt the health and wellness industry by offering a low-calorie alternative to traditional alcoholic beverages.