Reebok's nail supplements mark the sportswear brand's transition into the beauty world, as the sweetly flavored products help enhance the health of consumers' finger nails.
The new supplements have been dubbed 'Nailed It' and they arrive in bright, nostalgic packaging that features a blue and pink colorway. The gummy-based products are both beneficial to one's health and easy to consume, arriving with a squishy texture and sweet flavor profile. According to the brand, these strawberry-flavored supplements support strong and healthy nail growth.
To help support this exciting venture, the sportswear giant tapped Cardi B as a spokesperson for the new supplements. No release date has been set for Reebok's Nailed It supplements.
Sportswear Retailer Nail Supplements
Reebok's Nail Supplements Will Be Dubbed 'Nailed It'
Trend Themes
1. Beauty Supplements - There is a growing trend of sportswear brands entering the beauty industry through the development of beauty supplements, providing disruptive innovation opportunities.
2. Flavored Supplements - The use of sweet and flavored supplements is a rising trend that appeals to consumers, offering an opportunity for disruptive innovation in the supplement industry.
3. Celebrity Endorsements - The trend of partnering with celebrities as brand ambassadors for products, as seen with Reebok and Cardi B, presents opportunities for disruptive innovation in various industries.
Industry Implications
1. Sportswear - The sportswear industry can consider expanding into the beauty industry through the creation of nail supplements, tapping into a new market segment.
2. Beauty - The beauty industry can explore the development of beauty supplements, leveraging the popularity of flavored products to attract a wider consumer base.
3. Supplement - The supplement industry can benefit from incorporating sweet and flavorful options, appealing to consumers who may find traditional supplements unappealing.