Laid-back and causal, the Reebok SS12 catalog also shows off this brand's playful side -- not to mention its hipster side as well. The Reebok SS12 catalog and collection appeals to the younger generation and the young at heart through fun imagery, modern fits and youthful prints and patterns.
Showcasing a mishmash of different collections, the Reebok SS12 lookbook shows not only how interchangeable its lines are, but also its creativity. The Always Classics and New Classics collections really complement each other while holding their own as individual lines. Filled with an assortment of apparel and footwear, the standout pieces in the Reebok SS12 catalog is the Kamikaze III and the Pump Fury HLS. Of course, the lookbook also features some iconic silhouettes such as The Workout, which is set to celebrate its 25th anniversary next year.
Playful Hipster Sportswear
The Reebok SS12 Lookbook Shows Classic and Contemporary Styles
Trend Themes
1. Playful Hipster Sportswear - Opportunity for fashion brands to tap into the growing market of young consumers looking for fun, modern and trendy sportswear.
2. Mixing Classic and Contemporary Styles - Potential for brands to create collections that blend timeless classics with modern elements to appeal to a wide range of consumers.
3. Celebrating Iconic Silhouettes - Opportunity for brands to capitalize on the nostalgia trend by reintroducing and updating iconic designs that resonate with consumers.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of playful hipster sportswear to attract younger consumers and differentiate themselves in the market.
2. Footwear - Footwear brands can explore creative collaborations and innovative designs to create sportswear that appeals to the young at heart.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create engaging lookbooks and campaigns that showcase the blend of classic and contemporary styles in their collections.