One shoe company has decided to team up with Spotify, a digital music service, and to launch this new partnership they have created the Reebok FitList shoebox. Essentially, this hi-tech shoebox doubles as sound-reactive speakers. What this means is that they become "interactive speaker systems with LED lights that glow in rhythm to music, ambient sound and touch," as succinctly described by PSFK.
Designed and handcrafted by Pittsburgh-based technology studio Deeplocal, the Reebok FitList shoebox rings in the actual FitList app through which users can generate personalized playlists by selecting their activity, timeframe, intensity level and favorite artists. It also has playlists created by Reebok-sponsored athletes and artists such as Jordin Sparks, Eli Manning and Tara Stiles.
Footwear Container Speakers
The Reebok FitList Shoebox Celebrates Its Partnership with Spotify
Trend Themes
1. Music-integrated Products - Disruptive innovation opportunity: Explore partnerships with music streaming services to create integrated products that enhance the user experience and create unique brand collaborations.
2. Sound-reactive Technology - Disruptive innovation opportunity: Develop sound-reactive technology that can be integrated into various products to create interactive and immersive experiences for users.
3. Personalized Fitness Tech - Disruptive innovation opportunity: Integrate personalization features into fitness technology to enhance user engagement and provide customized workout experiences.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Incorporate technology into footwear to create smart shoes that offer features like integrated speakers, fitness tracking, and personalized audio experiences.
2. Music Streaming - Disruptive innovation opportunity: Collaborate with brands from various industries to create music-integrated products that expand the reach and offerings of music streaming platforms.
3. Fitness Technology - Disruptive innovation opportunity: Combine fitness tracking technology with personalized audio experiences to create immersive workout solutions that motivate and engage users.