Geek up your groove with the Voltron Collection, a Reebok brand of shoes inspired by the Transformers. The five standard RBK shoes in the collection include the Court Victory (Black Lion) Pump Omni Lite (Yellow Lion) Ventilator ( Blue Lion) ERS Racer (Green Lion) and the Insta Pump Fury ( Red Lion.) Fetish sneaker sites suggest that the shoes will come with matching transformer action figures.
Implications - Consumers are becoming more integrated with popular culture. No longer seeing it as just a form of entertainment, media figures and outlets are now ways for customers to identify themselves. Companies could integrate an element of these characters into their items in order to attract a larger number of shoppers.
Reebok Boltron Collection
Transformer Inspired Sneakers
Trend Themes
1. Pop Culture Integration - Companies could integrate popular culture characters into their items to attract a larger number of shoppers.
2. Geek Fashion - Geek-themed fashion items, like transformer-inspired shoes, are gaining popularity among consumers.
3. Collectible Fashion - The combination of fashion items with collectible action figures creates a unique and desirable product for consumers.
Industry Implications
1. Fashion Retail - Fashion retailers could explore collaborations with popular culture franchises to create unique and trendy products.
2. Toy Collectibles - The integration of fashion items with collectible action figures opens up opportunities for toy companies to expand their target market.
3. Entertainment Merchandise - The popularity of geek-themed fashion items presents a market for entertainment companies to release merchandise that resonates with their fan base.