R.E.D.D. is introducing a more compact version of its protein bar called R.E.D.D. Boosts that offer 80 calories and just one gram of sugar. The Chocolate and Peanut Butter bars were created for in-between moments, and R.E.D.D. describes occasions like having a small snack before dinner or during physical activity when eating a whole bar might feel like too much. The protein bars are sold in packs of 36, making them ideal for those who want to ensure they're stocked up with small yet nutrient-dense snacks.
Many snack and protein bar brands are launching miniature bars that are smaller than their usual offerings but just as packed with benefits for on-the-go nourishment.
Bite-Sized Protein Bars
R.E.D.D. Boosts are Smaller, Nutrient-Dense Bars with One Gram of Sugar
Trend Themes
1. Compact Nutrition Bars - Opportunity for brands to introduce smaller, more convenient protein bars for in-between snacking.
2. Low-sugar Protein Bars - Opportunity for brands to create low-sugar protein bars that are more appealing to health-conscious consumers.
3. On-the-go Snacks - Opportunity for brands to create convenient, nutrient-dense snacks for busy consumers who want quick, healthy options.
Industry Implications
1. Health and Wellness - Opportunity for health and wellness brands to create innovative, low-sugar protein bars that cater to health-conscious consumers.
2. Food and Beverage - Opportunity for food and beverage companies to introduce new, compact snack and protein bar offerings for on-the-go consumers.
3. Fitness and Nutrition - Opportunity for fitness and nutrition brands to create convenient, nutrient-dense snacks for active consumers who need quick energy boosts.