Red Tricycle is an American-based digital guide for parents who are looking for new and interesting things to do with their children. The email newsletter provides a listing of new restaurants and events that are kid friendly so that subscribers can spend less time in front of the computer and more time out having fun with the family.
The company also helps to providing funding for underserved schools with its Red Tricycle's Giving Back initiative. Each new subscriber who signs up for the site's 'Fresh 5 Picks' can then recommend a school or non-profit organization that they would like to support and the company then donates $1 to that organization.
They have also partnered with Hug It Forward to donate $1 from every subscriber that specifies they would like to donate to the non-profit's goal of building schools in Guatemala.
Contact Information
Red Tricycle website
Red Tricycle on Facebook
Red Tricycle on Twitter
Red Tricycle on Pinterest
School-Supporting Digital Newsletters
Red Tricycle Donates Funds To Underserved Organizations
Trend Themes
1. Digital Newsletters - Opportunity for businesses to provide curated content to customers through digital newsletters.
2. Parental Resource Platforms - Potential for platforms that offer parents information and recommendations for family-friendly activities.
3. Giving Back Initiatives - Disruptive innovation opportunity for businesses to incorporate social impact into their operations and engage customers in supporting charitable causes.
Industry Implications
1. Parenting - Parenting industry can leverage digital newsletters and parental resource platforms to provide valuable information and services to parents.
2. Hospitality - Hotels, restaurants, and event organizers can partner with digital newsletters to promote their family-friendly offerings.
3. Non-profit - Non-profit organizations can adopt giving back initiatives similar to Red Tricycle's model to engage supporters and raise funds for their causes.