Considering the amount of buzz that happens on the Internet every time a new OK Go music video is released, it's no wonder that Chinese furniture store Red Star Macalline wanted a piece of the action.
OK Go has become known for its visually striking videos that demand to be watched more than once over. Despite having collaborated with brands like Chevrolet, Google and Samsung, this video from OK Go brings a fresh new approach. With mind-bending angles and clever camera placement, the ad dupes you into thinking you're seeing things that you're not. Since the furniture pieces from Red Star Macalline are some of the most integral parts of the video, you can't help but look at them as they pop up—which hardly makes the commercial feel like an advertisement at all.
Illusory Furniture Commercials
OK Go's Red Star Macalline Ad Captivates with Visual Trickery
Trend Themes
1. Visual Trickery Ads - Companies can take advantage of the popularity of visually striking ads that demand multiple viewings like the OK Go commercial to make their products more meaningful to their audience.
2. Non-traditional Advertising - Innovative use of visual effects in ads can change the way advertisers approach commercial production, creating an avenue for non-traditional ads to be more appealing to the public.
3. Collaborative Branding - Partnerships between a company and a content creator can lead to a visually stunning advertising message that's more effective than traditional ads.
Industry Implications
1. Furniture - Furniture companies can adopt innovative and visually stunning content marketing that is interactive, informative, and captures the viewers’ attention.
2. Video Production - With the continuing demand for visually striking ads, online video production has evolved to become a profitable industry on its own.
3. Social Media Marketing - SMM industry experts need to diversify company advertising strategies by integrating viral content, innovative camera angles, and vivid visual effects to make ads more engaging and shareable.