HBX is collaborating with HUMAN MADE, NEEDLES, and artist MADSAKI for a series of Lunar New Year red packets. The limited-edition collection has rich red and gold highlights that showcase distinctive images created by the partners that explore symbols of fortune, joy, wealth, and prosperity. The design is customized by the label's iconic "Gears for futuristic youth" motto, which sits below the HUMAN MADE® insignia and bunny motif. The sewing craftsmanship emblem for NEEDLES by NEPENTHES sits in the middle of an embroidered frame surrounded by clouds and shapes. MADSAKI’s creative designs arrive as smiley faces with dripping nose details.
Starting on January 4, customers who spend $1,500 HKD or more at HBX Hong Kong, $250 USD or more at HBX New York, or on the company's website will receive a pack of the exclusive 2023 Lunar New Year red packets.
Collaborative Red Packets
HBX Taps HUMAN MADE®︎, NEEDLES, and MADSAKI for 2023 Red Packets
Trend Themes
1. Collaborative Red Packets - Collaboration between different brands and designers for creating limited-edition red packets for festive occasions.
2. Customized Designs - Customized designs that explore symbols of fortune, joy, wealth, and prosperity on red packets for festive occasions.
3. Sewing Craftsmanship - Use of intricate sewing craftsmanship to create unique designs on red packets for festive occasions.
Industry Implications
1. Fashion Industry - Collaborations between fashion brands and designers for creating limited-edition red packets for festive occasions.
2. Art Industry - Incorporation of artistic designs on red packets for festive occasions, paving the way for more creative opportunities for artists and art-based businesses.
3. Gift Industry - Red packets as gifts for festive occasions, driving the demand for more creative and unique designs.