February is National Heart Awareness Month, and 'RED Chocolate' is doing its part by matching the total donations made to the American Heart Association from every purchase. RED Chocolate is known for its reduced sugar in its chocolates to promote better-snacking confection options. The article mentions a Harvard Health "study published in 2014 in JAMA Internal Medicine [showed scientists finding] an association between a high-sugar diet and a greater risk of dying from heart disease."
100% of the donations will go towards the American Heart Association to support various heart diseases and conditions research and care. As of February 1st, when a consumer is checking out their purchase from RED Chocolate’s an option to donate $1, $3, or $5 can be added and will be matched by the company.
Charitable Heart Awareness Donations
'RED Chocolate' Will Match All Charitable Donations Made
Trend Themes
1. Heart Awareness Month Donations - Companies can increase awareness and support for health-related causes by partnering with charitable organizations and matching donations made by customers.
2. Reduced Sugar Snacks - The reduced sugar trend can lead to opportunities for healthier snack options as consumers become more health-conscious.
3. Health-related Studies - Brands can leverage scientific studies to promote their products and educate consumers on their health benefits.
Industry Implications
1. Food and Beverage - Food and beverage companies can take inspiration from RED Chocolate's reduced sugar snacks and donation matching program to promote healthier options and support charitable causes.
2. Healthcare - Healthcare companies can partner with charitable organizations to raise awareness for health-related causes and fund research and care.
3. Marketing and Advertising - Marketing and advertising companies can help brands leverage scientific studies to promote their products and educate consumers on their health benefits.