Agency Geoffrey Bloom designed the creepy zombie packaging for the brand NECCO's red caramel-filled chocolate treats. All of the milk chocolate candies are designed to look like brains, hands and hearts, which are then filled blood-like red caramel sauce that oozes out like real guts.
These frightful chocolates are then individually wrapped and placed in a suitable packaging box adorned with a zombie face. The brand has titled these creations 'Skybar Zombie Food,' which suits the overall grotesque and intriguing nature of the edible body parts.
With Halloween just around the corner, these sweet little packages of caramel-filled chocolates will make the perfect addition to trick-treat bags. While the treats might be a bit much for some consumers, others will happily embrace the unique design of these sugary candies.
Blood-Oozing Candies
These Eerie Chocolate Treats are Filled with Blood Red Caramel Sauce
Trend Themes
1. Creepy Packaging Design - Opportunity for companies to create eerie and intriguing packaging that enhances the overall experience of the product.
2. Gross-out Food Products - Potential for the development of food products that use unconventional and creepy elements to attract consumers looking for unique and memorable experiences.
3. Halloween-themed Treats - Growing demand for sweets and treats that embrace the spooky and macabre aesthetics of Halloween, providing opportunities for innovative and themed confectionery products.
Industry Implications
1. Confectionery - Disruptive innovation opportunity for confectionery companies to create unconventional and themed chocolate treats that appeal to Halloween enthusiasts and those seeking unique sensory experiences.
2. Packaging - Potential for innovative and creative packaging designs that capture the attention of consumers and enhance their overall product experience, particularly with creepy and Halloween-themed products.
3. Food and Beverage Retail - Opportunity for retailers to offer a variety of Halloween-themed products, including creepy and unconventional treats, to cater to the demand for unique and memorable experiences during the holiday season.