Edgewell Personal Care is introducing men's and women's disposable razors with recycled plastic razor handles. As part of the company's Sustainable Care 2030 strategy, brands like Skintimate and Skintimate are incorporating up to 100% post-consumer recycled (PCR) plastic.
To encourage responsible disposal of the products at the end of their life, the company is offering a new program as an alternative to curbside recycling programs, since razors are not often accepted due to the nature of the products. The program encourages environmentally minded consumers to package their used razors, download a free return shipping label and send the razors to the company. With the help of a third-party company, the program will see that "all returned Xtreme, Skintimate and Quattro disposable razors will be recycled into new products."
Recycled Plastic Razors
Edgewell Personal Care's Razor Handles Use Up to 100% PCR Plastic
Trend Themes
1. Recycling in Personal Care Products - Personal care companies can innovate by incorporating recycled materials in their products, encouraging responsible disposal, and using circular economy principles.
2. Circular Economy in Razor Production - Companies can adopt circular economy principles in their razor production by using recycled plastic, encouraging responsible disposal, and offering disposal programs to recycle used razors.
3. Eco-friendly Disposable Products - Companies can appeal to environmentally conscious consumers by producing disposable products made from recycled materials and offering responsible disposal options.
Industry Implications
1. Personal Care - Personal care companies can disrupt their industry by incorporating recycled materials in their products, encouraging responsible disposal, and adopting circular economy principles.
2. Waste Management - Waste management companies can innovate by partnering with personal care companies to offer disposal programs that promote responsible disposal and recycling of disposable products.
3. Sustainability Consulting - Sustainability consulting firms can provide expertise to help companies in the personal care industry adopt circular economy principles, implement sustainable practices, and reduce waste.