Georgian Bay Spirit debuted a first-of-its-kind 100% recycled paperboard bottle produced in Canada, and it has a carbon footprint up to six times lower than a glass bottle. Georgian Bay Eco-Friendly Gin uses a special botanical-forward blend with "99.7% of gin inputs locally sourced from Ontario." The brand is taking its commitment to sustainability a step further by pledging to plant a tree for every bottle sold.
Across the industry, alcohol brands are adopting paperboard packaging due to its lightweight nature, which reduces shipping costs and environmental impact during transportation. Additionally, paperboard unlocks printability beyond a small label, allowing brands to showcase bolder designs while appealing to eco-conscious drinkers.
Canada’s first-ever paper spirit bottle will be hitting shelves this spring.
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Trend Themes
1. Paperboard Packaging for Alcohol Brands - Alcohol brands are shifting towards paperboard packaging for its eco-friendly and lightweight properties, enhancing sustainability efforts and reducing shipping costs.
2. Innovative Bottle Designs with Printability - Paperboard bottle designs offer opportunities for brands to showcase creative and bold designs beyond traditional labels, appealing to a wider audience and differentiating products in the market.
3. Sustainable Brand Commitment Through Tree Planting Initiatives - Brands are enhancing sustainability commitments by pledging to plant trees for every product sold, creating a positive environmental impact and engaging consumers who value eco-conscious practices.
Industry Implications
1. Alcohol Packaging - The alcohol packaging industry is exploring the use of paperboard as a sustainable alternative to traditional materials, revolutionizing packaging practices and reducing carbon footprints.
2. Design & Marketing - Design and marketing industries have new opportunities with paperboard packaging, enabling creative freedom in bottle designs and innovative marketing strategies to attract eco-conscious consumers.
3. Sustainable Products - The sustainable products industry can leverage tree planting initiatives as a way to enhance brand reputation, drive environmental conservation efforts, and build consumer trust through tangible actions.