Mars is kicking off a recycled ad campaign that revives iconic advertisements from its broad portfolio of brands to bring awareness to climate change. The Healthy Planet Productions campaign is a first of its kind from Mars that includes digital and out-of-home ads that will feature "reused" fan-favorite content, emphasizing one way to "leave a lighter environmental footprint in advertising." In the United States, people will see ads that they may have seen before from M&Ms, TWIX and Ben's Original.
A recent Ipsos/Mars survey involving more than 14,000 people across the world's seven largest economies found, on average, 69% of adults want businesses to focus on tackling climate change as much as, or even more than, economic issues. By reusing ads, Mars is reducing production emissions and eliminating the need for travel, filming and set production.
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Trend Themes
1. Recycled Ad Campaigns - Mars is reviving fan-favorite ads to bring attention to climate change, reducing production emissions and eliminating the need for travel, filming, and set production.
2. Awareness of Climate Change - The Healthy Planet Productions campaign from Mars aims to raise awareness of climate change by reusing digital and out-of-home ads featuring iconic content from their brands.
3. Consumer Demand for Climate Action - A recent survey showed that on average, 69% of adults across seven largest economies want businesses to focus on tackling climate change, providing an opportunity for Mars to engage consumers with its recycled ad campaign.
Industry Implications
1. Advertising - Mars' recycled ad campaign brings attention to climate change, presenting the advertising industry with an opportunity to explore sustainable practices and reduce environmental impact.
2. Food and Beverage - By reusing fan-favorite ads to raise awareness of climate change, Mars highlights its commitment to sustainability within the food and beverage industry, encouraging other brands to follow suit.
3. Market Research - The Ipsos/Mars survey on climate change and consumer preferences presents opportunities for market research companies to support businesses in understanding and responding to the demand for climate action.