As the images show, a recycled 1966 VW Bug, which made its debut at Burning Man, has taken on a new identity.
It’s been transformed into an enormous, ride-on, six-seater, glow-in-the-dark, fire-shooting mechanical snail!
The "herbie" art car, called The Golden Mean, was made by blacksmith Jon Sarriugarte, a custom home furnishing designer.
The idea came from his wife, Kyrsten Mate, who dreamed up the rolling piece of art. The vehicle was named after the golden ratio, a mathematical proportion said to be aesthetically pleasing.
Its debut was at the Burning Man anti-branding art festival these year, which ran under the theme of the "American Dream."
This is recycling at its most innovative. Give us a ride?
Recycled Cars As Mechanical Snails
1966 VW Beatle Becomes "The Golden Mean"
Trend Themes
1. Recycled Art Cars - Creating art cars from recycled vehicles presents opportunities for unique and environmentally friendly artistic expression.
2. Custom Art Installations - Transforming vehicles into large-scale, rideable art installations offers a disruptive innovation in the world of visual art.
3. Math-inspired Design - Exploring mathematical concepts like the golden ratio in vehicle design brings together art and science in a visually compelling way.
Industry Implications
1. Automotive - The automotive industry should consider the growing demand for eye-catching, eco-friendly art cars as a potential market segment.
2. Visual Arts - Artists and galleries should explore the possibilities of creating custom art installations using recycled vehicles to attract attention and engage audiences.
3. Event Planning - Event planners can tap into the trend of math-inspired design in art cars to create unique and immersive experiences at festivals and exhibitions.