Solomon pushes itself towards even more sustainable practices with its latest recyclable running shoe concept. This latest showcase highlights the brand's dedication to becoming entirely sustainable by 2025. It is constructed from thermoplastic polyurethane and can be recycled after serving its purpose as a running shoe into an alpine ski boot shell, which is expected to be available in 2021.
Vice President of the brand Guillaume Meyzenq states, "We recognize that we have to do better for the environment by creating Salomon footwear that drastically reduces its impact on the planet." The brand wants to showcase that it is completely possible to find ways of using alternative materials that make up an impressive performance footwear design as a sustainable result.
Recyclable Running Shoes
Solomon Unveils a Sustainable Pair of Shoes For Repurposing
Trend Themes
1. Recyclable Footwear - Solomon showcases a recyclable running shoe concept, highlighting the trend of sustainable footwear design.
2. Circular Economy - The use of thermoplastic polyurethane in Solomon's shoes allows for easy recycling and repurposing, reflecting the trend of circular economy principles in the fashion industry.
3. Brand Sustainability - Solomon's commitment to becoming entirely sustainable by 2025 demonstrates the trend of businesses prioritizing sustainability initiatives.
Industry Implications
1. Sports Footwear - The sports footwear industry can explore the potential of recyclable materials to create sustainable and environmentally friendly products.
2. Outdoor Gear - The outdoor gear industry, including alpine ski boot manufacturers, can leverage Solomon's recyclable shoe concept to create repurposable products that contribute to a circular economy.
3. Fashion - The fashion industry as a whole can benefit from adopting sustainable practices and materials, such as those demonstrated in Solomon's recyclable running shoes, to reduce environmental impact and meet consumer demands for eco-friendly products.