For Earth Week 2022, sk*p (the creator of shower-friendly, fully recyclable paper vessels) is kicking off several initiatives to disrupt the industry's excessive use of plastic packaging. As the creator of the industry-first packaging solution, sk*p is introducing an exclusive retail partnership with Ulta Beauty and it will be joining Conscious Beauty at Ulta Beauty.
The BeautyCarton is made of 81% FSC-certified paper and it is free of harmful chemicals (no BPA or VOC) and its lightweight form means that it has a smaller carbon footprint than plastic shampoo bottles.
Additionally, sk*p is inviting consumers to make the sk*p Swap by trading in their plastic beauty bottles for the BeautyCarton. Mark Veeder, CEO and co-founder, sk*p says, "if only 5% of plastic shampoo bottles were replaced with a sk*p carton, there would be approximately 27.5 million less plastic bottles polluting our environment annually."
Shower-Friendly Carton Packaging
sk*p's Fully Recyclable Paper Vessels Reduce Plastic Dependence
Trend Themes
1. Recyclable Paper Packaging - Industry disruption opportunity: Creating more eco-friendly packaging solutions that reduce plastic waste, with potential for exclusive retail partnerships.
2. Conscious Beauty Practices - Industry disruption opportunity: Encouraging consumers to make more sustainable beauty choices by incentivizing plastic bottle swaps and investing in eco-friendly packaging solutions.
3. Shower-friendly Packaging - Industry disruption opportunity: Creating packaging that is convenient for shower use and reducing plastic waste by offering more sustainable alternatives.
Industry Implications
1. Cosmetics Industry - Industry disruption opportunity: Investing in more sustainable and eco-friendly packaging solutions to reduce waste and improve brand image.
2. Retail Industry - Industry disruption opportunity: Offering exclusive retail partnerships with eco-friendly packaging companies to appeal to consumers concerned with sustainability.
3. Paper and Pulp Industry - Industry disruption opportunity: Innovating the creation of paper-based packaging materials that can replace plastic and appeal to sustainability-minded consumers.