Want a 3G iPhone? This video shows the tremendous patience, discipline and desire you'll need to be one of the first Apple fans to get your hands on one. The clip was shot outside of the Apple store on 5th Avenue in New York City on July 6, and suspected to break the world record for waiting in line to make a purchase. Considering was this filmed a week before the 3G release date, the line is sure to still grow dramatically.
"Plus, a scrappy half-dozen activists who call themselves Waiting for Apples are going to get all the positive press," Cnet says. "They're hoping to set a Guinness World Record as well as spread the buzz about sustainable agriculture, and are waiting in line with a solar-power generator, a bunch of yoga mats, a compost bin full of hungry worms, a soundtrack of the Talking Heads' More Songs About Buildings And Food, and an adorable six-month-old."
Here's more on the 3G iPhone:
Record Breaking Line Ups
iPhone 3G Wait in NYC
Trend Themes
1. Long-queue Culture - The trend of people enthusiastically waiting in long queues for highly anticipated products presents an opportunity for businesses to create unique customer experiences and build brand loyalty.
2. Event Marketing - The practice of generating buzz and excitement around product launches by organizing events and activities outside retail stores can create a memorable brand experience and attract media attention.
3. Sustainability Integration - Integrating sustainable practices and raising awareness about environmental issues within the context of product launches or events can attract socially conscious consumers and enhance brand reputation.
Industry Implications
1. Technology - The technology industry can capitalize on the trend of long queues by leveraging it as a marketing strategy to create hype and demand for new product releases.
2. Retail - Retailers can incorporate event marketing strategies and create unique in-store experiences to drive foot traffic and generate sales.
3. Sustainable Agriculture - The sustainable agriculture industry can leverage the buzz generated by events like the 3G iPhone launch to raise awareness about their cause and attract support from socially conscious consumers.