RECO is an up-and-coming sustainable handbag brand founded by Bea Recoder. Recoder uses her experiences working at luxury fashion houses like Balenciaga, Chloé, Paco Rabanne, and Byredo to fuel her creative inspiration. Recoder’s past works saw her designing handbags made from recycled waste from other luxury brands. Now, the designer has launched her own company to distribute her creations in larger volumes.
RECO’s latest capsule, ‘Venus,’ comprises multiple handbag styles, including popular designs like the ‘Didi Tarta’ and ‘Piti Tarta.’ The bags come in various shapes, including a triangular handbag and a rectangle shoulder purse. The campaign uses cloud and sky motifs as a backdrop, spotlighting models who showcase RECO’s designs.
Recoder emphasizes the inspiration behind her collections, stating: "Overproduction and dormant inventory are two main issues resulting from the way that fashion functions today. RECO seeks to offer customers new alternatives at a fair price without compromising on material quality and craftsmanship and to me, this is the most relevant type of luxury item — one that is produced ethically, responsibly and is limited in quantity."
Eco-Friendly Leather Handbags
RECO Uses High-Quality Recycled Leather for Its Handbags
Trend Themes
1. Sustainable Fashion - The trend towards producing items ethically and responsibly presents an opportunity for companies to innovate in terms of materials and design.
2. Recycled Materials - The growing trend of using recycled materials in fashion presents an opportunity for companies to develop new material sources and production methods.
3. Limited Edition Products - Consumers increasingly value uniqueness and exclusivity, presenting an opportunity for companies to offer limited edition or one-of-a-kind products.
Industry Implications
1. Fashion - The fashion industry can innovate by finding ways to produce sustainable and eco-friendly clothing and accessories that maintain quality and craftsmanship.
2. Materials Science - The use of recycled materials in fashion presents an opportunity for research and development in the field of materials science.
3. Retail - Retailers can offer limited edition and unique products to cater to consumers' desire for exclusivity, creating new revenue streams and brand loyalty.