Who says recycled bags can't look badass? That is exactly what you get with this rather unusual bag made from a reclaimed hot water bottle used during the 1960s by the "Bundeswehr" (Germany's Federal Defense Force.)
Yes, the defense force!
But the recycling doesn't end at the army water bottle serving as a flap. The body of the bag is made of recycled truck tarp.
The bag is handmade in Stuttgart, Germany and sells for $160.
Implications - The market for recycled and reused items continues to grow, as vintage fashion and speciality products become increasingly more popular with mainstream consumers. Businesses can create new uses for old products from entirely different industries to garner interest from a wide range of customers from a variety of interest groups.
Recycled Tarp Fashion
Reclaimed Hot Water Bottle Bag From The Bundeswehr
Trend Themes
1. Recycled Fashion - Opportunity to create unique and eco-friendly fashion products using recycled materials from unexpected sources.
2. Vintage and Specialty Products - Trend towards nostalgic and customized items offers opportunities for businesses to tap into niche markets and cater to specific consumer interests.
3. Sustainable Materials - Increasing demand for products made from recycled materials presents opportunities for businesses to innovate and create sustainable alternatives.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend of recycled and vintage fashion to offer unique and sustainable clothing options.
2. Accessories - Opportunity to create accessories, like bags, using recycled materials from various industries, attracting environmentally conscious consumers.
3. Home Decor - Home decor industry can incorporate recycled materials to create unique and eco-friendly products, tapping into the growing demand for sustainable interior design.