Rebdolls is a fashion-forward Latinx-owned brand that champions inclusivity by offering a wide selection of sizing options. The brand was launched in 2014 by founder Grisela Paula after she struggled to find clothing that accommodated her straddling the line between a large and a 1x. Paula also recognized the lack of modern, trendy styles that went past a large and created Rebdolls. The company is minority and female-owned.
Rebdoll’s latest collection taps Denise Mercedes, another Latinx, body-positive influencer who wants to raise awareness about size inclusivity. Denise Mercedes’ Rebdolls collection puts florals at the forefront, depicting Mercedes in a blooming field with bouquets in the campaign images. The dresses embody the aesthetics of spring, featuring keyhole bodycon dresses, airy buttoned midi dresses, and corset-style floral tops.
Body-Positive Summer Dresses
Denise Mercedes x REBDOLLS Delivers Floral Printed Dresses for Summer
Trend Themes
1. Size Inclusivity in Fashion - Opportunity for brands to tap body-positive influencers and offer a wide selection of sizing options.
2. Latinx-owned Fashion Brands - Opportunity for minority and female-owned fashion brands to champion inclusivity and offer modern, trendy styles for diverse audiences.
3. Floral Print Fashion - Opportunity to incorporate floral prints into fashion collections, particularly for spring and summer seasons.
Industry Implications
1. Fashion - Opportunity for fashion brands to prioritize size inclusivity and diversity in their collections, and partner with body-positive influencers.
2. Minority and Female-owned Businesses - Opportunity for minority and female entrepreneurs to launch fashion brands that champion inclusivity and cater to diverse audiences.
3. Retail and E-commerce - Opportunity for retailers and online marketplaces to expand their offerings to include size-inclusive fashion and support minority and female-owned businesses.