Brazil is a tropical country and naturally thirsty, and Camp Nectar had to make people believe its juice was different and made from actual fruit.
After two years of experimenting, the company created the Real Juice Boxes. First, three types of molds were developed. Then, the molds were placed in trees in a Brazilian farm. After some months, the Real Juice Boxes were born in the form of oranges, limes, passion fruits and guavas. Essentially, the company attached boxes around growing fruit to mould them with the brand Camp Nectar on the front.
The boxes were then exhibited in supermarkets and fairs among other regular-shaped apples and fruit. The ultimate goal is to make people realize that this juice is made from natural fruit.
Real Fruit Boxes
Camp Nectar Presents Edible Containers
Trend Themes
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Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Incorporate edible packaging into the food and beverage industry to provide consumers with an interactive and sustainable experience.
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