The RDCA Academy of Martial Arts ads are funny, but perhaps a little offensive. The first ad features a little boy drawing lipstick on himself with his mother's mirror and makeup. The second ad shows a little boy wearing his mother's shoes.
The ads are funny if you take them in a lighthearted manner, but some parents argue that the campaign paints these creative boys in a negative manner. Regardless, the ads are cute and definitely get attention for the RDCA Academy of Martial Arts.
Effeminate Kidvertising
The RDCA Academy of Martial Arts Ads Promise to Man Up Your Little Boy
Trend Themes
1. Gender-neutral Kidvertising - Opportunity to promote gender-inclusivity and expand market reach by moving away from traditional gender stereotypes in advertising.
2. Empowerment Marketing - Opportunity to focus on empowering children through positive messaging that promotes self-confidence, independence, and personal growth.
3. Humorous Marketing - Opportunity to use humor as a marketing tool to grab attention and generate social media shares, but with caution to avoid potentially offensive content.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create more inclusive and empowering ads for children, moving away from traditional gender stereotypes in marketing messages.
2. Education - Opportunity for education providers to use empowerment marketing in their messaging, focused on promoting self-confidence, personal growth, and independence.
3. Sports & Martial Arts - Opportunity for sports and martial arts providers to market themselves as places where kids can gain self-confidence, learn discipline, and achieve personal growth, instead of relying on traditional gender stereotypes in their messaging.