The Razersuperfuture Matte Black Glasses have been created in collaboration between Retrosuperfuture and Razer as an eyewear style ready to offer protection when outdoors or sitting in front of a computer screen.
The stylish eyewear features a set of chunky matte black acetate frames that hold a series of indoor/outdoor photochromic lenses in place that have been finished with anti-blue light technology. The eyewear is thus ready to protect against UV rays and blue light, which has been linked to digital eye strain.
The Razersuperfuture Matte Black Glasses are slated to drop on May 5, 2023 and are expected to be a hit amongst avid gamers and fashion-forward individuals alike. The eyewear features dual-branding across the frame and lenses to make them easy to identify.
Collaboration Gamer Sunglasses
The Razersuperfuture Matte Black Glasses Offer Style and Protection
Trend Themes
1. Anti-blue Light Eyewear - Opportunity for eyewear companies to create anti-blue light glasses that can protect the eyes from the harmful effects of prolonged screen time.
2. Photochromic Lenses - Opportunity for lens manufacturers to develop more advanced photochromic lenses that can adjust to different light conditions and protect the eyes from harsh UV rays.
3. Collaboration Products - Opportunity for companies in different industries to collaborate and release unique products that cater to multiple target audiences, e.g. gaming and fashion enthusiasts.
Industry Implications
1. Eyewear - Eyewear companies can develop new products with anti-blue light technology and advanced photochromic lenses to capitalize on the growing demand for eye protection during prolonged screen time.
2. Technology - Technology companies can partner with eyewear manufacturers to develop new products that can improve user experience and minimize the harmful effects of prolonged screen time.
3. Fashion - Fashion brands can collaborate with technology or eyewear companies to release unique products that combine style and function and appeal to both fashion and tech-savvy customers.