Linebacker Hygiene Commercials

The Ray Lewis Old Spice ‘Swagger' Ad Makes a Sudsy Spla

The Ray Lewis Old Spice ‘Swagger’ commercial takes on a different spin by using the Baltimore Ravens linebacker who doesn’t play fantasy football but "fo’ real football." We all know and loved Isaiah Mustafa for his hilariously funny Old Spice commercials, but the Ravens star doesn’t disappoint.

Unlike Mustafa, who wore nothing but a towel around his waist and rode off on a horse, Lewis emerges in nothing but bubbles, grabs a saddle and rides off on his giant raven that is fully equipped with laser beams. Watch the commercial above to see once again, the power of Old Spice.
Trend Themes
1. Athlete Endorsed Commercials - Athletes are being used more frequently in advertising campaigns to promote everyday products, presenting opportunities for brands to capitalize on the athlete's popularity and influence.
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Industry Implications
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