The Raw for the Oceans AW14 collection doesn't look as though the pieces have been fashioned using eco-thread fiber made from recycled plastic bottles found in the oceans. That is perhaps why the line was awarded the Grand Prix for Product Design at Cannes. An ambitious project, it not only brings awareness to the sad state of the seas, but also how people can make a difference in surprisingly stylish ways.
An exciting collaboration between G-Star Raw and Pharrell Williams, the owner of Bionic Yarn, the Raw for the Oceans AW14 collection is comprised of outerwear, jeans, T-shirts and more. Hypebeast reports, "So far, the [Raw for the Oceans] initiative has already transformed over 10 tons of ocean plastic into a very wearable collection of apparel."
Designer Eco-Friendly Streetwear
Raw for the Oceans AW14 Collection is a Pharrell Williams Project
Trend Themes
1. Eco-friendly Fashion - Designers are exploring the use of sustainable materials to create stylish clothing and accessories.
2. Upcycling - Companies are finding innovative ways to reuse waste materials and turn them into valuable products.
3. Socially Responsible Products - Consumers are increasingly looking for products that reflect their values and contribute to a better world.
Industry Implications
1. Fashion - The fashion industry has been experiencing a wave of sustainable and innovative practices in the use of materials and production processes.
2. Waste Management - Companies in this industry can find new business opportunities by developing creative recycling and upcycling methods for various waste materials.
3. Consumer Goods - Companies that prioritize social and environmental responsibility are gaining the trust and loyalty of consumers who want to make a positive impact through their purchases.