Here's another spin off of "hot or not" type sites. RateMyTurban.com lets anyone upload images of them wearing their turban.
Galleries include recent turbans, a hall of fame, as well as links to how to to a turban. At time of posting, the site features 1163 turbans and has had 1,285,561 ratings!
How did a site like this come to be?
"I was visiting India in October to celebrate my birthday with my grandmother and noticed several cool styles and colours of turbans in Delhi," Ash Singh wrote.
"Having visited or lived in Canada, Africa, UK, Hong Kong and Singapore, I noticed most Sikhs living outside India have a pretty boring turban life (they wear 1-2 colours and usually tie the same style turban as their fathers). I wanted to showcase turbans as an art form and try to revive the majestic roots of turbans. Furthermore, todays Sikhs are commonly confused for Muslims and I wanted to think of a creative way to showcase Sikhs and their royal turbans in a positive way to the general public, and also show Sikh youths that wearing a turban is cool and fashionable. So RateMyTurban was the result."
By the way, HotorNot.com still exists! I had to check for myself, and since I last checked it (which was a good 5 years ago) they've expanded to add a "
Cultural Hot or Not
RateMyTurban.com
Trend Themes
1. Revival of Turbans as Art Form - There is an opportunity to showcase turbans as an art form and highlight its majestic roots.
2. Promotion of Turbans as Cool and Fashionable - There is a need to promote turbans as a cool and fashionable accessory to Sikh youths.
3. Positive Public Perception of Turbans - There is an opportunity to showcase Sikhs and their royal turbans in a positive way to the general public.
Industry Implications
1. Fashion - There is a disruptive innovation opportunity to create new designs and styles for turbans.
2. Social Media - There is a potential opportunity to create platforms or apps where individuals can share and rate their unique fashion choices and accessories.
3. Cultural Promotion - There is an opportunity to create initiatives that promote cultural diversity and appreciation for different traditional attires, such as turbans.