Among the best pieces in Ralph Lauren's Luxe Holiday Collection is a flask that any high-class drinker would be proud to stash in their coat pocket. It's a sterling silver flask that features a vintage jockey enameled on the front.
Other gorgeous equestrian-themed items from the collection include a silk and cashmere pillow, a leather jewelry box, cushy slippers, and a bevy of alligator belts.
Implications - Many consumers today relish in being able to create a lifestyle that embodies luxury and a high standard of living. High-end companies will benefit by expanding the variety of services and products that is covered by their brand. In doing so, consumers will be able to experience a wide range of activities and events that are perceived to be approved by a lavish company.
Branded Boozing
The Ralph Lauren Flask
Trend Themes
1. Luxury Lifestyle - Expanding the variety of services and products covered by a high-end brand allows consumers to experience a wide range of approved lavish activities and events.
2. Equestrian-themed Collections - Creating collections featuring equestrian-themed items provides a unique and luxurious option for high-class consumers.
3. Flask Fashion - Designing stylish and high-quality flasks offers a fashionable accessory for high-class drinkers on the go.
Industry Implications
1. Luxury Brands - Luxury brands can benefit by offering a wider range of products and services that cater to high-class consumers seeking a luxurious lifestyle.
2. Fashion and Accessories - The fashion and accessories industry can incorporate equestrian-themed items into their collections to attract high-end consumers.
3. Beverage and Alcohol - The beverage and alcohol industry can tap into the flask fashion trend by designing stylish and premium flasks to cater to high-class drinkers.