The rainbow bath bomb doesn't only bring about a relaxing bathing experience but also creates an Instagrammable experience. Ethical and sustainable skincare brand Lush combines that with nourishing properties to bring one the Groovy Kind of Love, a rainbow bath bomb that goes well with the brand's The Sound Bath podcast.
This particular rainbow bath bomb is powered with Rosewood oil, Ylang Ylang Oil, and Bergamot Oil. While the Rosewood works to ground and soothe the user, the Ylang Ylang contributes to calmness and the Bergamot cleanses. The combination of these ingredients "releases a peaceful, uplifting scent that will surround you in a loving embrace like a crowd at Woodstock."
The Grooby Kind of Love bath bomb is proudly made with Canada and it is vegan. Lush has offered this product packaging-free.
Playful Rainbow Bath Bombs
Lush's Groovy Kind of Love Douses One in a Herbal Scent
Trend Themes
1. Instagrammable-wellness - Brands can tap into the trend of wellness products that can provide an Instagram-worthy experience.
2. Herbal Skincare - There is a trend for skincare products that incorporate nurturing herbal ingredients.
3. Eco-friendly Bath Products - There is a growing interest in bath products that are eco-friendly and ethically sourced.
Industry Implications
1. Personal Care - Brands in the personal care industry can innovate by offering eco-friendly and herbal ingredients products.
2. Social Media - The social media industry can create innovative features targeted towards wellness and self-care trends for users to share their experiences.
3. Podcasting - Podcasters can collaborate with wellness and personal care brands to create engaging content that promotes their products.