A clever Burt's Bees billboard has been re-purposed as a rain catcher, giving credence to the company's ecological commitments.
The billboard was already notable when it was unveiled back in October 2012. Originally, the billboard showed a woman with rough, crackling skin. Since the billboard was made out of thousands of Burt's Bees coupons, the ad would slowly reveal a smiling woman with smooth skin as passersby helped themselves to the coupons.
Now that the billboard has served its initial purpose in Minneapolis, it has been donated to the Durham School of the Arts in North Carolina as a rain catcher. The billboard is able to collect up to 6,300 gallons of water annually, which will be used to help grow a community garden near the school.
It's really nice to see a company like Burt's Bees not just talk a big game about social good and environmentalism, but backing it up with actions like this one as well.
Repurposed Eco Billboards (UPDATE)
A Clever Burt's Bees Billboard Finds New Life as a Rain Catcher
Trend Themes
1. Repurposed Billboards - The trend of repurposing billboards for alternative uses presents opportunities for companies to showcase their environmental commitments and engage with their communities.
2. Sustainable Advertising - The shift towards sustainable advertising methods, such as repurposing billboards, allows businesses to align their marketing efforts with eco-conscious consumers and demonstrate their commitment to the environment.
3. Community-driven Initiatives - The rise of community-driven initiatives, like using repurposed billboards as rain catchers, provides businesses with opportunities to engage with local communities, support social causes, and build brand loyalty.
Industry Implications
1. Out-of-home Advertising - The out-of-home advertising industry can explore the innovative use of repurposed billboards as a way to create impactful campaigns while minimizing environmental impact.
2. Sustainable Brands - Sustainable and eco-friendly brands, like Burt's Bees, can leverage repurposed billboards as a creative way to showcase their commitment to sustainability and resonate with environmentally conscious consumers.
3. Education and Nonprofits - Educational institutions and nonprofit organizations can benefit from repurposed billboards as rain catchers to support community gardens and promote sustainable practices.