California-based brand RAEN, makers of stylish sunnies, has partnered up with lifestyle brand Deus Ex Machina of Australia to create the RAEN X Deus 2015 Sunglass Collection that focuses on creating styles that are capable of going from the beach to the office without missing a beat. With all styles featuring a matte finish on the outside and a glossy one on the inside, the RAEN X Deus 2015 Sunglass Collection draws inspiration from sunglasses of the 50s and 60s.
While the entire RAEN X Deus 2015 Sunglass Collection is technically unisex, you'll notice that some styles highlight a more blocky, masculine aesthetic, whereas others utilize the classic cat eye shape to be effortlessly feminine in design.
Retro Eyewear Collaborations
The RAEN X Deus 2015 Sunglass Collection is Ready for Action
Trend Themes
1. Retro Eyewear - Retro eyewear is making a comeback, offering opportunities to create vintage-inspired designs with a modern twist.
2. Collaborations - Collaborative partnerships between brands allow for the fusion of different design aesthetics and target markets, presenting innovative opportunities.
3. Unisex Fashion - The rise of unisex fashion provides an avenue for creating sunglasses that cater to diverse gender expressions and preferences.
Industry Implications
1. Fashion - The fashion industry can explore collaborations and retro eyewear designs to tap into the growing trend of vintage-inspired sunglasses.
2. Eyewear - Eyewear companies have the opportunity to create unisex sunglasses that offer a blend of masculine and feminine designs.
3. Lifestyle Brands - Lifestyle brands can partner with eyewear companies to offer customers versatile sunglasses suitable for various activities, from the beach to the office.