Rad Power Bikes and Redwood Materials have announced a partnership to help recycle the former brand's batteries from its electric bicycles. The partnership will see depleted batteries capable of being brought to Rad Power Bikes locations where they will be sent to Redwood Materials to be processed and recycled. The partnership will also see the brand's retail locations in Washington and California act as a drop-off for old smartphones, tablets and laptops.
Rad Power Bikes Founder and Chair Mike Radenbaugh spoke on the Rad Power Bikes and Redwood Materials partnership saying, "A lot of programs... the batteries are changing hands a few different times before they get to the recycler. And there’s some efficiencies that can be lost there. We have enough volume where we can drive this program with Redwood to prove you basically have a big environmental impact here."
eBike Battery Recycling Initiatives
Rad Power Bikes and Redwood Materials Have Partnered
Trend Themes
1. Ebike Battery Recycling - Companies partnering to create a more efficient eBike battery recycling program, presenting opportunities for other eBike companies and retailers to incorporate similar initiatives.
2. Closed-loop Recycling - Implementing closed-loop recycling systems, like that between Rad Power Bikes and Redwood Materials, can increase sustainability efforts for a variety of devices with rechargeable batteries.
3. Smart Device Recycling - Retailers and manufacturers can increase electronic waste reduction by incorporating drop-off programs for old smartphones, tablets, and other devices.
Industry Implications
1. Electric Bicycle Manufacturing - Electric bicycle companies like Rad Power Bikes can capitalize on implementing sustainability efforts in battery recycling to promote their brand and attract eco-conscious consumers.
2. Battery Recycling - Recycling companies like Redwood Materials can leverage partnerships with eBike companies to expand their battery recycling program offerings and increase their sustainability impact.
3. Electronics Retail - Retailers like Rad Power Bikes can attract eco-conscious customers by offering drop-off programs for old smartphones, tablets, and other devices, increasing the promotion of environmental responsibility and increasing customer loyalty.