Qrunch Foods is best known for its line of veggie burgers, but the brand is also moving into a new category by introducing a new type of product that introduces quinoa for breakfast.
The 'Qrunch Toastables' resemble dense slices of toast, which comes from the fact that the breakfast item is made from a base of ancient superfood grains like quinoa, amaranth and millet. Just like a regular piece of toast, these gluten-free slices can be lightly toasted in the oven before being served. In order to make the products appealing as a sweet, yet healthy breakfast food, Qrunch offers the slices in flavors like Cinnamon Vanilla, Rich Maple and Blueberry.
When the Qrunch Toastables made their debut at the Natural Products Expo West, VegWorld Magazine named them the best new vegan product.
Quinoa Breakfast Toasts
Qrunch Toastables Make It Easy to Eat Quinoa for Breakfast
Trend Themes
1. Breakfast Grain Alternatives - The emergence of new breakfast products made from alternative grains like quinoa presents an opportunity for disruption in the breakfast food industry.
2. Gluten-free Breakfast Options - The increasing demand for gluten-free products, like Qrunch Toastables made from gluten-free grains, opens up opportunities for innovation in the gluten-free breakfast industry.
3. Healthy and Convenient Breakfast Choices - The rise of breakfast items, such as Qrunch Toastables, that offer a balance between health and convenience provides a disruptive opportunity in the breakfast food market.
Industry Implications
1. Food Manufacturing - With the introduction of new breakfast products, there is potential for disruption and innovation in the food manufacturing industry.
2. Plant-based Food - The inclusion of quinoa in breakfast foods like Qrunch Toastables contributes to the growth and innovation in the plant-based food industry.
3. Specialty Foods - Qrunch Toastables, with their unique flavors and focus on ancient grains, appeal to the specialty foods industry and open up disruptive opportunities in this market.