The creativity and artistry of these Quiksilver ads by Saatchi & Saatchi, Copenhagen just blows me away.
The ad campaign promotes Quiksilver Deep Blue jeans by creating fish and sea creatures that live in the deep waters from Quiksilver jean.
For example, the zipper is used to create the menacing mouth of a shark, with the threads serving as teeth and the button as an eye.
The ads were created with creative director Simon Wooller, and art directors / copywriters: Rasmus Petersen, Lasse Bækbo Hinke.
Brilliant execution of a brilliant idea, it joins the below Levi's campaign as my favorite denim ads.
Denim Fish
Extraordinary Quiksilver Deep Blue Ads
Trend Themes
1. Creative Advertising - Create innovative and visually captivating ads by using unconventional materials and techniques, such as incorporating denim into the design.
2. Upcycled Fashion - Explore the use of repurposed materials in fashion design, utilizing items like old jeans to create unique and sustainable products.
3. Sustainability in Marketing - Promote eco-friendly practices and products through creative marketing strategies, highlighting the use of recycled or upcycled materials.
Industry Implications
1. Advertising and Marketing - Opportunities for advertising agencies to push the boundaries of creativity and develop campaigns that captivate audiences with unconventional materials and concepts.
2. Fashion and Apparel - Incorporate repurposed materials, like denim, into fashion designs to create unique and sustainable products that appeal to environmentally conscious consumers.
3. Sustainable Fashion - Highlight the use of sustainable materials, such as upcycled denim, in marketing efforts to promote environmentally friendly fashion choices and attract eco-conscious consumers.