Japanese company Tejin collaborated with the non-profit group Waste Free Oceans to released a book called 'The Queen of the Ocean.' The children's book is made entirely of plastic that is found in the ocean, featuring illustrations designed by Chervelle Fryer.
The book follows the story of the character Pippa, as she travels into the depths of the ocean to find that animals are dying and are unable to swim due to all of the pollution and plastic floating in the water. The brands came together to collect plastic around the world, converting them into usable fibres to replace paper.
Choosing to use what is harming the planet right now as opposed to extracting natural resources, The Queen of the Ocean book is made ethically, with an educational and exciting story.
Recycled Plastic Kids Books
'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean
Trend Themes
1. Ocean Plastic Recycling - Opportunity for businesses to develop innovative recycling methods for ocean plastic and create sustainable products like children's books.
2. Environmentally-focused Education - Disruptive innovation opportunity to create engaging educational content that raises awareness about environmental issues like ocean pollution.
3. Circular Economy Initiatives - The collaboration between Tejin and Waste Free Oceans highlights the potential for circular economy practices in industries, where waste becomes a valuable resource.
Industry Implications
1. Book Publishing - Book publishers can explore the use of recycled materials in their production processes to align with sustainable practices and cater to environmentally-conscious consumers.
2. Plastic Recycling - Businesses in the plastic recycling industry can find opportunities to collect ocean plastic and convert it into useful fibers for various applications.
3. Environmental Organizations - Non-profit groups and environmental organizations can collaborate with businesses to drive initiatives that tackle ocean pollution and promote sustainability through innovative projects.