Fashion label created by French rap duo PNL, Que La Famille introduces its latest seasonal collection designed for the Summer 2020 season. The lookbook takes place by the seaside as a captivating backdrop and shows off the light tonal palette of the latest looks.
In terms of the shapes, the silhouettes are loose and made to layer for cross seasonal functionality. One of the notable designs in the seasonal capsule is the Hawaiian shirt constructed from silk -- it is detailed with a dim sunset that sets upon shadows that are informed by low hanging trees. By the shoulders and collar area are light sky blue colors that transition to a orange before it goes into red to capture the sunset.
Idyllic Spring Layered Fashion
Que La Famille Launches its Summer 2020 Collection by the Sea
Trend Themes
1. Cross-seasonal Functionality - Opportunity for fashion brands to design versatile pieces that can be layered and worn across different seasons.
2. Light Tonal Palette - Potential for fashion brands to explore light and airy color palettes in their collections for a fresh and summery aesthetic.
3. Silk Hawaiian Shirts - Disruptive innovation opportunity for designers to create unique and luxurious Hawaiian shirts using silk fabric.
Industry Implications
1. Fashion - Fashion industry can explore innovative designs and materials to cater to the demand for versatile and seasonal fashion.
2. Textiles - Opportunity for textile manufacturers to produce lightweight and breathable fabrics suitable for summer fashion trends.
3. Retail - Potential for retailers to stock and promote fashion collections that feature light tonal palettes and cross-seasonal layering pieces.