There is a relaxing presence about the Quality Peoples Debut Collection. You don't even need to don the pieces in order to feel it or channel it. A line of casual, coast culture-inspired fashion, it really embraces the lifestyle of surfers and nomads from Hawaii and Mexico.
Founded by artists Ed Fladung and John Esguerra, who lived in Hawaii and Mexico respectively, the Quality Peoples Debut Collection is appropriately titled, 'And the Waves Will Wash it Away.' Full of graphic tees and other beach-y wear, it is the perfect collection for summertime.
The most commendable thing about the Quality Peoples Debut Collection is its association with P.E.A.C.E, a not-for-profit organization in Mexico. With every tee sold, Quality Peoples funds one afternoon of after school programs for a child.
Coast Culture Fashion
The Quality Peoples Debut Collection is Casual and Relaxed
Trend Themes
1. Casual-coast Culture Fashion - Opportunity to disrupt the fashion industry by creating relaxed and casual clothing inspired by coastal living.
2. Graphic Tee Collection - Disruptive innovation opportunity in creating a line of graphic tees that embody a beach-y lifestyle.
3. Sustainable Fashion - Opportunity to disrupt the fashion industry by incorporating social and environmental responsibility in clothing production and sales.
Industry Implications
1. Fashion - Opportunity for fashion brands to tap into the casual-coast culture market and create collections inspired by beach-y lifestyles.
2. Non-profit Organizations - Potential for non-profit organizations to collaborate with fashion brands to support social causes through sales of their products.
3. After School Programs - Opportunity for organizations and individuals to support after school programs through partnerships with fashion brands and their collections.