The Q Mixers Hibiscus Ginger Beer is a new product from the Brooklyn-based brand that will provide consumers with a premium way to spice up their favorite cocktails with a touch of exotic flavor. The soda will be available exclusively at Target store locations across the US starting in March in 7.5 ounce cans that come in four packs. The soda is made with rose hips and hibiscus, and features a highly carbonated profile that's naturally sweetened, free of artificial ingredients and free from high fructose corn syrup.
Founder and CEO Jordan Silbert explained the new Q Mixers Hibiscus Ginger Beer saying, "The Mule is one of the most popular cocktails in America. Q Hibiscus Ginger Beer gives mule lovers a new way to liven their favorite drink up. It’s built for those nights when you want something a little more special. It’s a one way ticket to somewhere special."
Cocktail-Focused Ginger Sodas
The Q Mixers Hibiscus Ginger Beer will be Available at Target
Trend Themes
1. Exotic Flavor Enhancements - The Q Mixers Hibiscus Ginger Beer showcases the trend of using unique and exotic flavors to enhance traditional cocktails, providing opportunities for innovative mixers or flavors in the beverage industry.
2. Premium Ready-to-drink Cocktails - The availability of Q Mixers Hibiscus Ginger Beer in convenient 7.5 ounce cans presents a trend of premium, ready-to-drink cocktail options, offering disruptive innovation opportunities in the beverage packaging and convenience store industries.
3. Natural and Artisanal Ingredients - The rose hips and hibiscus used in Q Mixers Hibiscus Ginger Beer highlight the trend of using natural and artisanal ingredients in beverage production, creating opportunities for sustainable and organic food and beverage businesses.
Industry Implications
1. Beverage Mixers - The Q Mixers Hibiscus Ginger Beer introduces a new flavor in the beverage mixers industry, fostering potential for innovative mixer brands and expanding product offerings.
2. Canned Beverage Packaging - The 7.5 ounce cans of Q Mixers Hibiscus Ginger Beer signify a trend in the beverage packaging industry towards single-serving, premium canned cocktails, encouraging disruptive packaging designs and marketing strategies.
3. Organic Food and Beverage - The use of natural and artisanal ingredients in Q Mixers Hibiscus Ginger Beer supports the growth of the organic food and beverage industry, encouraging new product development and promoting sustainable sourcing practices.