McDonald’s Japan captures consumer’s attention with its new purple milkshake beverage. Although experience teaches us that a purple-colored drink is usually grape-flavored, this is not the case with this new menu option. Instead, McDonald’s Japan taps into a very popular seasonal food in the country — Murasaki imo. This unique ingredient is better known in the Western world as purple potato.
The status of favoritism toward the vegetable will surely make the purple milkshake a popular choice in the country. On the other hand, listing tourists will be delighted to experience the Japanese-centric offering. The small size of the ‘Murasaki Imo McShake’ is available for just $1 USD, while the medium option is $2 USD.
Tasty Purple Milkshakes
McDonald’s Japan Rolls Out an Unconventional Beverage Option
Trend Themes
1. Seasonal Ingredient Beverages - Incorporate popular seasonal ingredients in unconventional beverages for increased consumer interest and novelty.
2. Unconventional Flavor Pairings - Experiment with unconventional flavor pairings to entice adventurous customers and stand out from competitors.
3. Cultural Food Offerings - Offer culturally-specific or region-specific menu items to appeal to tourists looking for authentic experiences.
Industry Implications
1. Fast Food - Fast food chains can incorporate unique and unexpected ingredients to differentiate themselves and appeal to adventurous consumers.
2. Beverage - Beverage companies can incorporate seasonal ingredients to attract consumers looking for novel and limited-time offerings.
3. Tourism - Tourism and hospitality industries can leverage local cuisine and cultural offerings to attract tourists seeking authentic experiences.