Chlorophyll Water, an emerging beverage brand offering specialty water that is fortified with chlorophyll, has officially launched at Pure Green. Starting now, the chain will begin offering Chlorophyll Water throughout the United States, allowing its customers to experience the drink's numerous health benefits.
For those unfamiliar, Pure Green is a juice and smoothie company founded in 2014. The brand is dedicated to offering nutritious drinks and snacks that are formulated to "supercharge" consumers' bodies. Fittingly, the brand has teamed up with Chlorophyll Water, a new performance-focused drink that is sure to appeal to the brand's target audience.
"Chlorophyll Water is an impressive new way to take chlorophyll and it is effective in protecting against free radicals and simultaneously helping to reduce body weight, and improve our red blood cells. All of this, and more, is a by-product of chlorophyll’s antioxidant activity," said Lisa Richards, Certified Nutritionist and Author of The Candida Diet.
Chlorophyll Water Expansions
Chlorophyll Water is Now Available at All Pure Green Locations
Trend Themes
1. Functional Beverages - Chlorophyll-infused water and other functional beverage innovations present a disruptive opportunity to redefine water consumption and popularize new health benefits.
2. Performance Drinks - Performance-focused beverages like Chlorophyll Water provide opportunities for innovative ingredient formulations that target specific health concerns and perform better than traditional sports drinks.
3. Health and Wellness - The increasing focus on nutrition, health and wellness will continue to drive the demand for functional beverages like Chlorophyll Water and other fortified drinks.
Industry Implications
1. Beverage - The functional beverage industry can leverage the success of brands like Chlorophyll Water to expand their portfolio and promote new ingredients and formulations.
2. Health Food - Health food stores and supermarkets selling fortified drinks like Chlorophyll Water can offer an appealing alternative to traditional water and soda options, and capitalize on health-conscious consumers.
3. Nutrition Education - Engaging and educating consumers about the health benefits of chlorophyll and other ingredients used in fortified beverages like Chlorophyll Water presents an opportunity to promote healthy lifestyle choices and build brand loyalty.