Pura, the smart home fragrance brand, recently joined forces with influencer Amber Fillerup’s haircare brand, Dae to create two new scents, Signature Citrus and Prickly Pear. Available to purchase online for $16, the new scents will instantly transport users to tranquility and peach.
According to the brand Signature Citrus "is a mix of warm blossoms and delicious fruits that come together with sandalwood and musk for a full fragrance that evokes sunshine and sweet bliss." Prickly Pear, on the other hand, features notes of "pear, watermelon, geranium, and raspberry musk [that] complement the desert cactus for a sweet and addictive blend of fruits and florals." The new scents can be placed into the Pura smart home fragrance diffuser simultaneously for a refreshing scent.
Influencer Home Fragrance Collaborations
The New Pura x Dae Collaboration Was Just Released
Trend Themes
1. Influencer Fragrance Collaborations - The trend of influencers collaborating with home fragrance brands presents innovative opportunities for marketing and creating unique scents.
2. Smart Fragrance Diffusers - The rise of smart fragrance diffusers allows for personalized and convenient home fragrance experiences with potential for integrating with smart home ecosystems.
3. Fruit-inspired Fragrances - The popularity of fragrances inspired by fruits, such as pear and watermelon, presents opportunities for creating unique and refreshing scents in the fragrance industry.
Industry Implications
1. Fragrance Industry - The fragrance industry can innovate with influencer collaborations and fruit-inspired scents to attract new customers and create unique fragrances.
2. Influencer Marketing Industry - The trend of influencers collaborating with fragrance brands opens up opportunities for influencer marketing agencies to partner and create campaigns with these brands.
3. Smart Home Industry - The rise of smart fragrance diffusers presents opportunities for integration with other smart home devices and creating a seamless, personalized home experience for customers.